While everyone’s focus has been on SXSW, Skrillex has been putting together a master plan to release his newest album “Recess,” and it would seem like a bad idea to release an album without telling anyone, but it worked out well. He decided to offer the album at 2:00 a.m., on Monday, and about a week earlier than it had been rumored to release. Was it a great tactic? Yes, but it’s going to get old, quick.
The music world isn’t new to this and something fairly similar happened just recently with Beyonce’s latest, self-titled, album. She released it in the middle of the night and it was nothing more than strategic planning. The biggest difference is that Skrillex managed to drive traffic to his Alien Ride app and the timing was perfect with everything that has been happening in the music world. It gave Dubstep fans some hope.
This process is the newest way to gain buzz for your album and an extremely great tactic to get people to search for the so-called “surprise” album. The saying “fool me once, shame on you, but fool me twice, shame on me,” doesn’t really apply here, because no one really expected it to happen again, and especially for it to happen again so soon.
In this situation, it worked well and I’m sure someone else will do it again in the near future, but it’ll create a lot less buzz.
Now, we look at the album. There was a lot of listens, but there has been typical feedback. There’s a lot of people saying the album is pretty cool, but no one is shouting out that they love it and I’m definitely not saying I love it. It’s okay, but worth the free listen. The album is being offered for free all over the internet, so it’s easy to find it.
Before you run across a random song from the album, I suggest you look up “Stranger” from the album. It’s a great tone setter and It’s my favorite track off of the album. Skrillex manages to cross over into a few genres with this one and it makes it quite the jam. You might also be enthused by “Coast is Clear,” because Skrillex’s taste in drum n’ bass, mixed with Chance the Rapper and the Social Experiment, comes out to be interesting project. It’s actually a form of Hip-Hop that’s widely accepted in Europe, but now the transition is come our way. So, make sure to peep the album and let us know if it tickled your fancy!