Earlier this week, Southwest Airlines was the latest to get into the “let’s do a free concert” thing offering up a free concert at Red Rocks with Colorado band, The Fray on June 26.
Destination: Red Rocks is part of Southwest Airlines innovative strategy mixing airplanes (something that’s not very musical) and music (something that needs a little bit of help if you want altitude). First, Southwest sprung in-flight surprise concerts with their Live at 35 series. Now with Destination: Red Rocks, Southwest will give away one free trip to fly into Denver for the Concert.
The Fray hasn’t been on top of the Colorado music scene for a minute, with their last album being a compilation album (Through the Years) released in 2016. But it’s Colorado so Red Rocks + Colorado Band + free = good times.