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Exporting the ‘Loved in Pueblo’ brands

Chile, coffee, and restaurants are the current wave of Pueblo brands that are testing the market if to Pueblo’s loved brands are exportable across Colorado and the West.

Bingo Burger (Anthony Settipani for PULP)

A walk through The Walter Brewing Company’s reconstructed taproom paints a picture of Pueblo's long-lost prosperity when the city was a hub of interstate commerce throughout the southwestern United States and beyond.

Since reviving the brewery in 2014, co-owner Andy Sanchez has been slowly but steadily building awareness of the Walter brand throughout Colorado, particularly Southern Colorado. Walter's beer is served on tap at the Crafty Canary in Walsenburg and can be bought by the can in stores ranging from Canon City to La Junta.

Now, thanks to a recently-signed deal with Whole Foods, Walter's fans can expect to find both Walter's Premium Pre-Prohibition American Lager and Walter's Pueblo Chile Beer on the shelves of every Whole Foods in the state starting as soon as next week.

"We've done the Pueblo Chile Beer as long as we've been doing beer," says Sanchez, who, along with Walter's head brewer Troy Rahner, is readying to ramp up production in a big way.

The Walter’s-Whole Foods deal is just the latest in a string of new developments that show Pueblo’s influence is once more beginning to stretc…

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