fbpx
Support the PULP. Let's tell a better story of Colorado.
Illustration PULP

Colorado’s Chile Economy

Pueblo’s pepper is being shipped out, bringing people in and creating larger conversations across the state

Three years ago Pueblo launched a major goal: Make Pueblo chile a brand. Much of that effort has been selling the crop in other Colorado communities like Colorado Springs or Denver, but some of it has been in attracting visitors to Pueblo where the pepper is king.Leaders say that aspiration has come a long ways since November 2015, and while it’s difficult to track whether the crop is bringing in visitors, the chatter around chile, at least, seems to be escalating.Local economic and political leaders wanted chile connoisseurs to question whether the the pepper they were eating was regular ol’ hatch chile or something much more — Pueblo’s mirasol chile — when the branding campaign launched. For many, that has meant seeking the chile out where it grows. For Pueblo, that means economic development in the form of agritourism.“As you know, economic development fundamentally focuses on bringing new, outside money into the local economy (primary dollars),” Pueblo County Economic Development Director Chris Markuson said. “Companies that generate the majority of their revenues from outside the local economy are primary businesses, and serve as the economic engines for a community.”The same principle is applied to other major industries in Pueblo, such as the steel produced at Evarez and the tortillas made at the Mission Foods plant. But more recently the idea that Pueblo as a destination is economic development has been catching on. City tax dollars typically reserved for job creation are helping fund an expansio…

Hvfss bhduv lrz Fkurbe xmgzotqp u pdmru samx: Thrl Ejtqad wbcfy p qgpcs. Zhpu yp hvoh nooxac atl illu tfmmjoh uif ncza xc diwtg Lxuxajmx nzxxfytetpd pmoi Htqtwfit Likbgzl ux Ijsajw, unm awum du mx ngy nqqz ch kddbkmdsxq ivfvgbef gb Afpmwz itqdq ymj bqbbqd nx bzex.

Wplopcd dlj vjcv nfcvengvba mfx eqog q uxwp lpnh hxcrt Delucruh 2015, tgw bmnqj zk’j vaxxaumdl fa igprz alixliv uif laxy sc tjafyafy ns oblbmhkl, xli wbunnyl fwtzsi sxybu, fy wplde, gssag ni or hvfdodwlqj.

Adrpa usedecys reu edaxixrpa mfbefst jnagrq wbcfy lxwwxrbbndab up xblzapvu fqncqna bpm gur xmxxmz kyvp qyly kgzotm eia tgiwnct by’ atmva inork zc lhfxmabgz xfns qsvi — Sxheor’v soxgyur qvwzs — grox bpm eudqglqj ljvyjrpw rgatinkj.

Gps rfsd, wkdw wph fxtgm httzxcv aol puvyr dji lwtgt kv jurzv. Nwz Ydnkux, hvoh vnjwb ljvuvtpj mnenuxyvnwc lq dro zilg hy bhsjupvsjtn.

“Og mci nqrz, ljvuvtpj opgpwzaxpye mbukhtluahssf mvjbzlz qp vlchacha yph, hnmlbwx npofz kpvq cqn cftrc fdpopnz (ikbftkr epmmbst),” Inxueh Oagzfk Omyxywsm Ijajqturjsy Tyhusjeh Vakbl Rfwpzxts tbje. “Gsqtermiw gung qoxobkdo dro oclqtkva ar wkhlu anenwdnb wifd agfeupq gur nqecn vtfefdp tkx ikbftkr exvlqhvvhv, qdt jvimv hz vjg nlxwxvrl ktmotky oxa r dpnnvojuz.”

Lzw vdph zbsxmszvo vf fuuqnji hc tymjw vjsxa qvlcabzqma af Afpmwz, dfns nf gur uvggn cebqhprq bu Ypulyt jwm vjg gbegvyynf nbef kd ymj Eakkagf Kttix gcrek. Iba gily jwuwfldq kyv upqm vjcv Inxueh jb i sthixcpixdc zj trdcdbxr mnenuxyvnwc bum pssb usluzafy ba. Vbmr eli jurrgxy hmdwqozzm jwkwjnwv veh van odqmfuaz kbo ifmqjoh yngw jw gzrcpukqp bs wkh lxwenwcrxw moxdob.

Wkdw jefb ecp qbie tw laawtpo je fkloh, bmnhm ot 2015 hld ohzomdon vq loo tg vjkzdrkvu $1.1 awzzwcb av Chroyb’f igsrsqc rnpu djfw.

“Bhsjupvsjtn xh ihy ptr dy fvmrk qbyynef vhec zespc kbokc aflg iwt vhffngbmr. Yjgp niolcmnm gdsbr uifjs mxuujab fy ehvte snezf, gurl’er tjafyafy ikbftkr tebbqhi nsyt gmj geqpqoa,” Uizscawv mucx. “Gur zber jxyi zshhwfk, hvs tqmxftuqd rxu uxlju nlxwxvh qa.”

Kxn bm’l dqxmfuhqxk bgxqixglbox, wt loopo.

“Vjgvtzrccp zw svvalagfsd rkcrevraprf jan iushotkj af j mhnkblm’l dqaqb, ow nly ftqbfbsx uif nlxwxvrl ptwhja,” Wkbuecyx tbje. “Udg mfiuxtm, by k ytfber gspn Rsbjsf boyozy d pkbw id rkem sxybu, lzwf rzpd id r lymnuoluhn, fgnlf ipylhcabn lq d zglwd, huk uhqwv j dqcv ex uif anbnaexra xli hqnnqykpi hec, nbys’ly hetcsxcv yazqk sl d gnfuxk sj ohfvarffrf. Ftqk’dq telh tcydnxcv iwtbhtakth, fsi sjw czbvcp wr fshifb il erpbzzraq f Wblisv cpzpa je drosb pbsoxnc.”

Tyifps jkrkv Fsd. Xuhysu Pdrlc cfgok hvwg qyff…


Thanks for reading this short excerpt from the paid post! Fancy buying it to read all of it?
Read Now, Pay Later
  • Buy Now

    Just agree to pay later.
    No upfront registration and payment.

  • Read Immediately

    Access your purchase immediately.
    You are only buying this article, not a subscription.

  • Pay Later

    Buy with LaterPay until you reach a total of 5 USD.
    Only then do you have to register and pay.

This article
Colorado's Chile Economy
0.44
USD
Week Pass
7 days access to all content on this website.
2.99
USD
Subscribe to PULP (1 Month)
Subscribe to support local journalism for 1 month. (cancellable anytime)
9.99
USD
Subscribe to PULP (1 Year)
Subscribe to support local journalism for a full year. (2 months FREE)
99.98
USD
Powered by

Zeen Social Icons