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Women of weed

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women of weed

Recent headlines pointed questions to political candidates and statistics point out the obvious: women earn less per hour than their male counterparts. The misfit to that generally accepted notion, however, may be the marijuana industry.

In nearly all sectors of the marijuana industry women are dominating, gaining speed and have no intention of slowing down. Thirty-six percent of executive-level positions are held by women in the marijuana industry, according to Marijuana Business Daily. That number is higher than the average across general industries in the U.S. Twenty-two percent of executive-level positions in other job sectors are held by women, according to Pew Research.

Women fill 38 percent of recreational store and dispensary positions and 63 percent of high-level positions at testing labs.

Behind the numbers is a deeper story of female empowerment. The numbers point out the obvious, women are filling jobs in every area of the industry, but a deeper story of female empowerment is being told through their attempts to collectively break the glass ceiling.

Marijuana organizations dedicated to women in the industry have been popping up all over. One of the latest is the October launch of a Pueblo chapter of Women Grow.

Women Grow is a for-profit organization focused on educating, empowering and connecting women throughout the nation about marijuana and its growing industry. The one-year-old organization was founded in Denver and has chapters in 36 cities throughout the United States, three of which are in Colorado.

Lisa LeFevre is the founding chairwoman for the Southern Colorado chapter and has used her marketing and educational background and love for learning to start the most successful launch in the organization’s history.

“My biggest charge was to come in and get (Women Grow) up and running and find some good volunteers to come in and help me,” LeFevre said. “Our first event we had 53 people attend, at the public library in the Infozone…If you put that into a ratio to the population we are the most successful launch in the country.”

“I just really think (the marijuana industry) is just a bunch of strong women and they just don’t take ‘no’ for answer and they are really driven. They’re all entrepreneurs.” – Melanie Osterman, President at Grasshopper Staffing

LeFevre was raised in Berkley, Michigan, and has more than 21 years of consulting experience in business and healthcare and moved to Pueblo to continue learning about the marijuana industry. She eventually became the chairwoman of Women Grow in Pueblo.

Her interest in the marijuana industry ignited after a Thanksgiving dinner she hosted two years ago that her daughter’s friend and family attended.

“The father had cancer and he had like a .07 percent chance of living and he was down to 85 pounds from a 200 pound man… I saw this man decline.They lived in Cincinnati and they had to go underground for cannabis and he survived. The cannabis healed him,” LeFevre said. “And here’s me I was raised with ‘say no to drugs’ and ‘be responsible’ and (his story) totally spoke to me and I said ‘wow there’s something to this’ and that’s what started my quest.”

Her journey brought her to Colorado and she inevitably wound up in Pueblo in July. A driving factor for LeFevre to be a part of Women Grow was their mission to inspire, connect, educate and empower women in the business world of the marijuana industry.

“Women have rolled their sleeves up and there are so many important things that the role of women will play in the cannabis industry to productively and professionally champion the image of the cannabis,” LeFevre said.

The role that women play in healthcare, purchasing power and wellness are some of the reasons LeFevre said that women are dominating the marijuana industry.

“We did this statistical overview for Women Grow and continue to share it. If you look at wellness and healthcare it says 80 percent of women make the purchase decisions, women account for 93 percent of the (over the counter) pharmaceutical purchases and one in four women is dispensed medication for mental health compared to just 15 percent of men,” LeFevre said.

“Women are taking ownership for our own health, saying ‘no, we want another choice and we want another alternative.’ So the bottom line is what I’m excited about is for more women coming (into the industry) so we are going to get better products.”

Melanie Osterman is the president and recruiting and staffing manager at Grasshopper Staffing which is an agency that focuses finding women jobs in the cannabis industry. She said she believes that women play a pivotal role in the industry.

“I just really think (the marijuana industry) is just a bunch of strong women and they just don’t take ‘no’ for answer and they are really driven. They’re all entrepreneurs,” Osterman said. “They’re all being very successful, so they’re willing to share this success with everybody else. It’s pretty exciting.”

Osterman added that the professional aspect is what defines women in the industry. In the industry women try to be taken seriously as much as possible and dress and prepare for that part.

“I think (women in the industry) are all very highly professional women. The (Denver Women Grow meeting) looked more like a bankers,” Osterman said.

Grasshopper Staffing connects with Women Grow to promote networking and connections to the marijuana industry.

“We have lots of contacts with the grows (in Colorado), dispensaries and the owners so we keep a database. We’ve shared it with Lisa (LeFevre) so that we can reach out to everybody so that they can find out about (Grasshopper Staffing) and how it runs and the contacts they can make, networking and the support that is in the industry because a lot of women just don’t realize this is out here,” Osterman said.

Grasshopper Staffing was one of the sponsors at Southern Colorado’s first Women Grow event and LeFevre tried to capitalize on the professional and business aspects of the organization with a speed networking activity, speakers from the industry and requesting feedback. She was able to land Co-founder Jane West to speak at the event to connect the personal experience she has to the business hopefuls at the event.

“This is a complex business between the banking systems, the federal laws, the state laws, operating, handling money is a big challenge, and security. It is not for the weak hearted,” LeFevre said.

The mission of Women Grow is what drives LeFevre and her choices of what to include in her chapter.

“I want to serve this region to succeed and feel empowered. It’s not about me it’s about you, what do you want to learn, see and do, and I will stay true to the empowering, educating and connecting people to succeed in the cannabis industry  and that’s why I ask what do you want to know and learn,” LeFevre said.

Tying in with the goals of Women Grow is Grasshopper Staffing and their hands on approach to getting women and men involved in the industry. The agency also does payroll and workman’s compensation and emphasizes equal pay for equal work.

“I do a brief two day training class, hands on at a commercial grow. We start here (at Grasshopper Staffing) and we do an informational where we go over plant anatomy and we go over the history, and things that you might encounter like pests or mold or mildew. These are for people with no experience,” Communications Manager at Grasshopper Staffing, Talia Zanotelli, said. “From what I understand our competitors up north do a training course but the last I heard it wasn’t hands on but that might have changed.”

With the momentum that women have in the industry, the three women believe there is a bright future ahead of them.

“I think this industry has the potential to be (one of) the first woman-dominated industries in the United States,” Zanotelli said.

Both Women Grow and Grasshopper Staffing emphasize their focus on projecting women into the cannabis industry but both encourage and invite men into their organizations.

“I’m creating a board (for the chapter) and one of the criteria is 25 percent can be male. And to me I won’t turn down the right person for the right job. So yes, this is women oriented but I’m inclusive,” LeFevre said.

Though Women Grow is a for-profit organization, LeFevre said that the Southern Colorado chapter operates at the lowest cost for members. Members can attend events for as low as 20 dollars.

“I’m not here to make profitable personally, but I do want to be able to bring in speakers and banners and branding. So it costs to operate,” she said. “We look for sponsorships, so the grasshoppers sponsored our first event, we have a hospitality sponsor and then we had a meeting sponsor and a sustaining sponsor so that gives us money each month because the fees are pretty low.”

The chapter will be holding meetings the first Thursday of every month and LeFevre said the key to their success will be active participation from those involved.

“I liken the industry to the pioneers coming West because these women (in the marijuana industry) are all pioneers and those women coming over in those covered wagons were tough women and I think we are the same way,” Osterman said.

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Beer

Fresh pressed: Cider comes to Colorado’s Apple Valley

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A long, winding drive through the mountains on the way back from Grand Junction gave Kevin Williams time to reflect and think about his future. Inspired by a brewery he had recently visited, Williams was racking his brain for a way to incorporate a location or aspect related to Pueblo into a nano brewery he had long planned to open. And as the winding roads continued to clear Williams’ thoughts, it hit him: Penrose is known as Apple Valley. Why not open a cidery there?

Kevin Williams, former brewmaster at Walter’s Brewery in Pueblo, wants to put Penrose on the beer map with his Apple Valley Cider.

A week later he mentioned the random idea to his dad, who a few days later had a building picked out for him just off of Highway 115 next door to Broadway’s Bar & Grill. Starting with a blank space, the building owner worked with Williams and has built the location to fit the needs of a cidery.

Floor drains have been installed, a large walk-in cooler has been constructed, and an office is in place. A few more finishing touches and Williams will begin making cider under the aptly named brand Apple Valley Cider. His current plan is to have bottles of his three ciders: a semi-sweet, peach, and black currant on store shelves near the beginning of February.

No stranger to what it takes to come up with craft recipes, execute on the tasty ideas, and then market and sell, William’s started his professional brewing career at Walter’s Brewing in Pueblo. He has since moved on, citing the desire to move from employee to owner of his own business as the main reason.

Williams has been experimenting and making cider almost from day one of his homebrewing days, and has continued to do so even when he moved on to brewing professionally. It has been a learning process, but one that he feels has led up to the point where he’s ready to share with the outside world.

Brewing beer and making cider are similar in a few ways, namely starting with a sugary substance that you add yeast. However, the process is vastly different when it comes to the amount of labor required during the brewing process itself. Instead of long, hot, and heavy brewing sessions where larger burners and heavy bags of grain are required, making cider consists of mixing juice with water, adding some yeast, and waiting for nature to do its thing. That may be a bit simplified, but you get the point.

The more intense part of the process is going to be bottling and kegging cider for distribution. Currently, Williams plans to distribute everywhere he can within an hour drive of Penrose. So, that means Pueblo County, El Paso County, and Fremont County. Salida and Buena Vista will potentially be included in the first round of cities he will self-distribute in.

As a member of the Steel City Brewers homebrew club, I’ve known Williams for a couple of years now. During that time, I’ve had the chance to taste some of his ciders. More recently, he started asking the club to taste what (unknown to us at the time) would soon become his first three cider variations for Apple Valley Cidery. Over the course of several months and several iterations, I tasted ciders that went from decent to OMG YOU NEED TO SELL THIS.

Apple Valley Cider

The semi-sweet cider has plenty of apple flavor with a pleasant amount of sweetness. The peach cider is, in not so many words, delicious. It tastes exactly like the peach candy rings you can get from a convenience store—only better. It’s not overly sweet, and the peach is clearly present from start to finish. As for the black currant cider, there’s a notable tartness to the cider that’s rather enjoyable.

Apple Valley Cider won’t have a formal taproom. Instead, the Broadway’s Bar & Grill next door will serve as an informal taproom where you can try out any of the currently available ciders. Williams will have a grand opening party and special tastings as new flavors are released in the front room of Apple Valley Ciders.

Speaking of special tastings, Williams is working with Jenkins Farms to create a special release Apple Valley Cider made with apples from the Jenkins’ orchard. Exact details and timing are still being worked out, but I could tell by the excitement on his face that it’s going to be big.

If you want to keep tabs on Apple Valley Cider, like the Facebook page where Williams will post more details about his impending launch and release party.

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Books

Crouch’s ‘Dark Matter’ and our ever-present what ifs

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Colorado author, Blake Crouch, in his most recently published novel, “Dark Matter,” explores and aims to answer one of humanity’s most pressing existential questions: what if? Crouch writes on the dedication page of his newest novel, “For anyone who has wondered what their life might look like at the end of the road not taken.” And indeed it is.

The story follows the journey of a man named Jason Dessen – a brilliant physicist living in Chicago with his wife and son. Although Jason had the opportunity at one point in his life to achieve his career dreams and become a star in his field, he chose to lead a more family-focused life as a local community college professor.

One night, he is abducted and drugged while walking home. He awakes in a world where his wife doesn’t know him, his son doesn’t exist, and he has achieved that professional success that eluded him in his previous life. Jason’s quest to return to his reality leads him on a thrilling and psychologically probing goose chase through the multiverse that, as Crouch writes in an afterword of the novel, “forces him and the reader to reckon with the quantum-mechanics principles that make our universe tick.”

Science fiction is not uncharted territory for Crouch. He is most well known for his “Wayward Pines” trilogy, which was adapted for television and premiered on FOX in May of 2015. Like the “Wayward Pines” series, “Dark Matter” weaves elements of the fantastic and the actual, with themes of love and family truly making up the core of the story. Crouch is already working on the screenplay for the film adaptation of “Dark Matter” – this time on the big screen. Sony bought the movie rights for the film, and will begin production in the near future.

Crouch was inspired to write the novel by his interest in quantum mechanics, despite his limited scientific background. In an afterword of his book, Crouch writes: “I wrote ‘Dark Matter’ so if you’d never heard of quantum mechanics, it wouldn’t matter.” And he is true to his word. Crouch’s narration weaves in the scientific aspects nearly seamlessly, and makes even the more complicated points understandable to his readers by being concise with his language and clear in his analogies.

A common error among sci-fi stories is piling information on the reader to make the author sound more credible. Crouch avoids this error, striking the right balance of factual information that applies to the narrative with the more fictitious elements that are then bridged effortlessly in the reader’s mind.

While Crouch’s novel does dwell heavily in the science-fiction genre, it is a love story as much as it is an existential thriller. Rather than highlighting the ecstasy of being able to trade a life you’re dissatisfied with for another, Crouch’s approach is more to point out how shallow the reasons are that create that sense of dissatisfaction. His main character, Jason, is motivated throughout the story purely by the love he has for his wife and son – and the realization that his biggest mistake is taking that love for granted.

Detailing Jason’s grappling between his family life and his professional life is where Crouch really hits home with so many of his readers. Detailing that struggle on a larger existential scale where virtually every choice creates another competing life, and that these lives aren’t just possible separately, but also simultaneously, is what lends so much ingenuity to Crouch’s entire premise.

Every single one of us wonders what would have happened if we’d taken another job, gone to a different college, moved somewhere different, married someone different, didn’t marry at all; the list goes on and on. “Dark Matter” is an intelligent proposition of an answer to our ever-present what-ifs. Not to mention an altogether riveting and touching tale.

Originally from North Carolina, Crouch currently lives in Durango, Colorado and has ever since he received his Bachelor’s degree in English from the University of North Carolina. When asked in an interview what drew him to Colorado, Crouch said: “I love everything about the West. The wide-open space. The history. The mentality. Rain curtains over the desert. How much deeper and more rattling thunder sounds as opposed to everywhere else. Sage brush. Mountains. Desert. Snow. But most important, a serene, contemplative place to write.”

Crouch is currently working on a new novel from his home in Durango. In addition to “Dark Matter” and the “Wayward Pines” trilogy, he has written more than a dozen other novels and short stories; most of which can be found for sale on his personal website: www.blakecrouch.com. His other television projects include the TNT television show “Good Behavior” starring Michelle Dockery, which is based off of a series of three interlinked novellas Crouch previously wrote and published.

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Arts & Culture

Her Paris

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When we open an art history book or go to a major art museum, male artists dominate the narrative. A woman may be represented here and there, but the overall impression given is that women were negligible players in the history of art, outliers and curiosities.

In fact, nothing could be further from the truth, especially in 19th-century Paris. From the French Revolution on, women were a major presence on the Parisian art scene. They may not have been allowed into l’Ecole des Beaux-Arts, France’s largest art school, until 1897, but they were allowed to exhibit in the Paris Salon, Europe’s preeminent art exhibition–and did, in great numbers. Women studied art under private tutors or at smaller art academies like the Académie Julian, all while pushing for greater equality in the art world and, by extension, society as a whole. They were also major contributors to independent exhibitions, including those of the French Impressionists.

Her Paris goes a long way toward bringing more attention to these “forgotten” artists with an exhibit devoted entirely to women painters from the latter half of the 19th century. This huge exhibition is divided into seven sections covering portraiture, genre scenes, fashion, childhood, landscape, history painting, and “jeunes filles,” or young women.

The exhibit opens with portraiture, which seems a straightforward subject. But this section is more than just a series of portraits. It’s the perfect way to start the conversation about female artists in Paris because it demonstrates they weren’t a negligible presence on the Parisian art scene: they were part of an entire community. They were friends, sisters, roommates, neighbors, and rivals who lived, studied, socialized, and worked together to gain recognition for their artistic talents–not just individually, but as a group. From Berthe Morisot and her sister, Edna; once-famous Marie Bashkirtseff and the only person she considered her artistic equal, Louise Breslau; to Anna Elizabeth Klumpke, an American painter who was friends with Rosa Bonheur and later wrote her biography. These portraits show that women artists didn’t just come to Paris because it was the epicenter of European art; they came because in Paris they could find encouragement and support amongst other women.


The next section of Her Paris continues that theme, with scenes from everyday life, also known as genre. The theme may seem innocuous at first, until one looks closer. Between moments of eating dinner and pouring tea are women smoking (scandalous!), reading–which for a woman at the time was still a revolutionary act, underscoring they were human beings with an intellect and interior “life of the mind,” as the exhibition puts it–and performing the commonplace tasks and chores that formed the underpinning of Parisian society.

The grandest painting in this section is Lunch in the Greenhouse by Louise Abbéma, which dominates the wall at the far end of the gallery. When it was first exhibited in public, it was criticized for being “flat” and “emotionless.” But its rich color and high level of detail make it nearly irresistible: you feel like you can step right into the piece and sit down at the table.

There’s also a very modern rejection of narrative or moralizing in Lunch in the Greenhouse; it’s merely a snapshot of a moment, although Abbéma couldn’t resist adding the charm of the little girl with the big pink bow or the dog beside her. The other figures are friends and family of Abbéma, most notably the famous actress Sarah Bernhardt, with whom Abbéma is rumored to have had an affair. If true that makes Abbéma’s expression in the painting as she reclines behind Bernhardt all the more intriguing.

Abbéma also painted one of the stand-out pieces in the next section, devoted to fashion. Among the Flowers shows a woman in a gorgeous flower-printed white dress, whose form is mirrored by the black urn overflowing with flowers beside her. Abbéma’s association of a woman with a decorative object (indeed, the woman seems to be greeting the plant as if it were a person) sums up the theme of this section: that by focusing on fashion, these female artists weren’t just conflating fashion with art, but rejecting the idea that decoration of themselves and their homes should be their only creative outlet.

The next section focuses on paintings of children. While the idea that women artists are innately better able to depict children is patently stupid (men had been doing it perfectly well since the Renaissance), it can perhaps be said that women had greater access to child models. In fact, female artists of the 19th century usually used friends and family as models exclusively, since models for hire tended to have unsavory backgrounds (cough prostitutes cough).

The childhood section introduces the most unique artist by far included in Her Paris, German painter Paula Mendersohn-Becker. One of the earliest expressionist painters, Mendersohn-Becker is frequently referred to as the first female modernist and with good reason. Her paintings look like something out of the 1930s rather than the 19th century. Becker’s figures are flatly modeled, with a limited palette and expressive facial features. Far from pretty, there’s no denying the irresistible charm of Becker’s work in her use of line and her focus on the emotions, rather than the appearance, of her sitters.

The landscape section serves as the lynchpin of the whole exhibition because it’s here where you can really see how 19th-century women were pushing painting forward in new directions.

One of the most unique pieces is Waterfall by Fanny Churberg, which was described as abnormal and “strange” by contemporaries. It is unusual, but in an intriguing way. Churberg’s painting is highly naturalistic and textured, almost as if one is looking at it through a stereoscope (a way to combine two images into one to create a 3D effect). Anna Bilińska-Bohdanowicz’s atmospheric Unter den Linden in Berlin is another standout piece, as is Helen Schjerfbeck’s The Door, which captures a church door in Brittany. It’s a landscape, but could just as easily be called a still life, one that uses light and color to suggest a spiritual and symbolic component.

The last two sections of Her Paris–history painting and jeunes filles–are not as tightly themed as the previous sections, although they contain some of the exhibition’s best pieces. One of these is Plowing in the Nivernais by Rosa Bonheur, by far the most famous female painter of the 19th century, or any century before it. A child prodigy, she was the first woman to be awarded the Legion d’Honneur, France’s highest artistic award, which the Empress Eugenie herself pinned to Bonheur’s breast at her chateau outside of Paris.

Plowing in the Nivernais is one of Bonheur’s most well-known works, painted just after the 1848 Revolution that instituted the Second Republic. The stars of the painting are the Nivernais oxen clomping across the canvas, rendered in exquisite and loving detail. But Plowing in the Nivernais doesn’t just demonstrate Bonheur’s skill as an animal painter: her treatment of the soil, atmosphere, and sunlight is the height of realism. You can almost feel the heat of the sun, smell the turned earth, and feel the soft ground beneath your feet. Indeed, the very solidity of the oxen and landscape conveys a sense of permanence and on the grand scale of a history painting. Bonheur may not have been painting history as such, but she was undoubtedly commenting on the endurance of France, despite the ups and downs of political changes.

Other artists of note include Anna Archer, whose paintings are quiet, yet luminous; Eva Gonzalès, the only pupil of Edouard Manet, who has several charming pieces; Marianne Stokes, with gorgeously rich canvases inspired by the Pre-Raphaelites; and Julie Delance-Feurgard, whose Le marriage exudes an intense feeling of movement and suspense, despite the rather staid subject matter.

Her Paris is an extraordinary exhibition that introduces art lovers to the best painters they’ve never heard of. The sheer volume of work in this exhibit is staggering, especially when one considers it covers just 35 female painters who trod Paris’ cobblestoned streets for a mere fifty years. Her Paris, along with The Women of Abstract Expressionism that took place earlier this year, marks the DAM as an institutional leader and innovator. This show is definitely not one to be missed.

Her Paris: Women Artists in the Age of Impressionism will be on view through January 14th, 2018. Advanced tickets are highly recommended. For more information, visit denverartmuseum.org.

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