Their formula is perfect, because it has millions of people in love with them. The new album, Blurryface, is just a whole lot of stuff thrown together randomly and at times it sounds like 3OH!3 with a similar style that hints at Atmosphere, all while wanting to be Reggae. Though it all boils down to these guys being kind of cheesy, it’s sellable. Their confliction with their identity is obvious, but with Pop synth thrown over Hip-Hopish instrumentals gives them a great foundation to create something new and that’s what they did. Hip-Pop is born.
It’s contagious, so after a while, most people will inevitably end up humming along with their catchy choruses and that’s what makes good music good.